Integrated Digital Strategies for Sustainable Growth
Who I Am
Laura Maurer
I'm a digital marketing strategist dedicated to helping growing e-commerce brands thrive through tailored, integrated strategies. With expertise in digital funnels and e-commerce ecosystems, I specialize in creating strategic roadmaps that incorporate email marketing, content strategy, and digital partnerships to drive engagement, boost awareness, and maximize conversions.
My approach is collaborative and hands-on, ensuring that every campaign not only resonates with your audience but also strengthens your brand’s presence across channels. From crafting high-impact email campaigns to designing content strategies that tell your brand story, I help you build connections that lead to sustainable growth.
Trusted by
What I Do
Develop bespoke strategy for growing e-commerce brands.
Digital & Social Media Strategy
Creating holistic integrated marketing and social media programs that support brand goals
Digital Strategy Sessions
Working with you in personalized brainstorming sessions to develop creative campaign ideas and provide actionable next steps to build your brand
Email Marketing
Developing email programs that help brands stay top of mind and drive sales and awareness
Content Strategy and Copywriting
Capturing your brand's voice and creating content that resonates with your audience
Digital Audits
Providing an in-depth review of your brand’s digital footprint with strategic recommendations and actionable next steps
Who I Work With
Nice people who have high standards and big goals.
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Increased social following by 700% for one of the most popular photo apps on iOS platform and Android.
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Developed the award-winning social and email strategy for Bobby Flay’s cat food brand, driving hundreds of thousands in sales.
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Increased brand awareness for a shoe brand through an integrated April Fools' campaign that received over 2.7 million YouTube views and 650 press hits.
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Developed an interactive brand awareness program for the Swedish Board of Tourism that exceeded campaign goal by 430%.
How I Work
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Developing or auditing/updating the overarching digital strategy for a brand, including email/SMS marketing, social media, and paid marketing based on the brand's goals and challenges.
Best for brands that have a mid-level marketer on their team who can understand and implement the recommended strategy without ongoing oversight.
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High level strategy and advisory services each month to guide the marketing program, provide ongoing recommendations, ensure that the strategy is performing well (and making tweaks or changes where necessary).
Best for a team with a junior level marketer who can implement the email marketing program with moderate oversight.
Advisory is a great option for ongoing support after a strategy.
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Running the entire marketing program, email marketing, social media, and paid.
This is best for clients who don't have any resources in house and want to outsource the entire program to a consultant who can seamlessly integrate into their team to oversee the entire program.
